Why your iPhone isn’t automatically the best

What exactly is the best smartphone available today? This really is the million dollar question. A question which is intensely difficult to answer because the answer is totally subjective.

Not so long ago when purchasing a new phone we had to make a choice. We had to choose between high end optics and power. Smartphone vs camera phone. Fortunately all that ended with the introduction of modern day smartphones. All of a sudden you could buy a device which incorporated the latest internals with a half decent camera. There were still decisions to be made however and that is marginally still the case today.

The original iPhone was an excellent example of an all round device. It had some of the latest hardware under the hood, intuitive software and included a camera as a bonus. There were however other smartphones on the market with better optics and more power under the hood.

Today this isn’t such an issue however as the latest smartphones offer similar characteristics; the latest hardware, cutting edge optics, super displays and the latest and best in software. So what makes one device better than another? If there is no longer such a variation in hardware then what is it that makes us buy one device over another? What makes one device better than another?

This is going to sound controversial but all smartphones are the same. We have one simple choice, and that is one of Operating System (OS). Typically your either into iOS, Android or Windows mobile. All modern day device use the latest hardware from the likes of Qualcomm and Samsung etc. So really we are just buying into a brand. I have used both Android and iOS for years. They are ultimately the same and offer the same user experience. They are both very good in what they do. The newer OS, Windows mobile is also good at what it does in that it is fresh looking and relatively simple to use.

This all leads me to the conclusion that there are two underlying factors which dictate what our next device will be. The first as already mention is the OS. This is really the only ‘choice’ we make. The second is concerned with brand loyalty. brand loyalty however ultimately revolves around good marketing and this is what dictates what we think is the best device.It has little to do with anything else as ultimately we are all suckers to marketing.

So the question as to which smartphone is the best all comes down to brand and popularity. Lets be honest all those people who buy into brand Apple. Do you actually know what you are buying or are you just being told that your Apple purchase is automatically the best thing ever for no reason other than it being Apple? The same point stands with Samsung. People will buy into the Galaxy brand for example because Samsung is very good at telling the consumer that the Galaxy range of phones are awesome.

Fanyboyism is not a good thing. It prevents people from making balanced decisions and choosing the smartphone which is right for them. People who buy into brand Apple fanatically believe that the iPhone is the phone of Christ and that nothing else is as good as it. Not so long ago I glided into work with my new HTC One smartphone. It was an exceptional device and a very well rounded product. Upon showing it off to my colleagues somebody said “yeah but its not iPhone is it?” What does this even mean!? I don’t think she knew herself. She couldn’t tell me the difference between LCD and OLED technology, or tell me what processor was powering her iPhone. No of course she couldn’t. And this is the point, she just assumed that the iPhone was the best thing ever because that is what she is led to believe. So if you ask somebody like this what the best smartphone is, they would merely reply “obviously iPhone”.

So what is the best smartphone ever? My opinion is that this is an impossible question because the answer is entirely subjective. I think I got pretty close with the HTC One. It had brilliant build quality, a nice camera, cutting edge internals and a cracking screen. It worked really well and HTC Sense does a really nice job of bringing everything together. It was also a great size. I also love the Samsung Galaxy Note 3. For people who chew through video and media, and surf the net then its perfect. I currently have an iPhone 5S. I got it at release. Its a good smartphone. Build quality is second to none, its very powerful and it has a good screen. That said, the screen is way to small (I cant type on it with my sausage fingers), the finger print reader is temperamental and the prices of accessories are frankly extortionate. I also rather dislike Apple’s philosophy. Why shouldn’t I be able to use a third party car charger just because its not made by Apple!?

The point i’m trying to make is that there is no such thing as the perfect smartphone. It totally depends on what you want. People are fundamentally ignorant when it comes to purchasing their new smartphone. They are taken in by cleaver marketing and the occasional loyalty to a particular brand. Consequently this is not always helpful. When you look at the story of HTC you will see my point. HTC make some absolutely excellent smartphones and in fact have done for years. HTC Sense is easily the best OS skin available and the company have always been at the forefront of Innovation and design. The problem is however they just cannot compete with the popularity of Apple and Samsung, not to mention their marketing budgets. So you see most people don’t actually know what the ‘best’ smartphone is. They just get told. They follow like sheep.

Its drives me mad when I look on online forums and see people arguing over which operating system is best, which brand is best. Accusing each other of being ‘fanboys’. These people don’t actually know what they are talking about. These people are like brainwashed religious fundamentals. No amount of education and persuasion is going to change their mind. They will die for the cause. But there will never be any change because this is brand power at its best. Apple have been incredibly successful at creating the brand. Apple devices have gone far beyond the function for which they are designed and are now designer accessories. Sporting the latest iPhone is like showing off an Armani suit. Its the cool thing that everyone needs.

So again, and in conclusion there really isn’t a ‘best smartphone’, it all depends on what your opinions are. Personally I don’t care about brand and reputation. When I get a new smartphone I think really carefully about what I need and whats best for me. In hindsight the iPhone 5S was a bit of a mistake, I should have stuck with my head and got a Galaxy Note 3. I just get frustrated with the iPhone, its just not as good as what your led to believe. So please don’t accuse me of being a fanboy because I don’t have a favourite brand. I just buy the things which are most compatible with my lifestyle and my needs.

This is my opinion anyway. Sorry if this is a little controversial. If you disagree, or ever agree then please let me know.

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One thought on “Why your iPhone isn’t automatically the best”

  1. There are other brands superior to Apple when it comes to smartphones. But Apple always comes out with the best tweaks in their OS. That’s why they have a huge fan (and consumer) base. I would only advise people to keep their chargers or powerbanks always at hand. Apple is not always good with their battery.

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