Apple vs samsung – battle of the benchmarks

Samsung have been accused of cheating benchmarks with its recent flagship devices – namely the Note3. I find this interesting as there seems to arising a bit of a witch hunt against Samsung. Samsung is no different to any other company in that it tries to get the best out of its products. It seems to me that whilst samsung are one of the premier manufacturers of smartphones, they have yet to achieve the status of Apple. What I mean by this is that Apple is almost untouchable. The Apple brand is enormous and enjoys a very healthy fan base. Anything with the Apple brand on it is assumed to be better than everything else. Apple could quite literally put their brand on a turd and people would still flock in their thousands to purchase it. Because of this spectacular following Apple are considered untouchable. People are so In love with the brand that they can’t bear to have it criticised.
I recently showed my HTC One to a colleague at work and she said “it’s not iphone though is it?”. This just proves my point. Narrow minded people who haven’t the slightest clue about the latest technologies and innovations will just automatically assume that the iPhone is the greatest thing since sliced bread. This is because of the Apple brand. Samsung – as the now largest manufacturer of smartphones – have also had phenomenal success in recent years, particularly with the Galaxy range. However, they are not as big of a brand as Apple. Apple is fashionable and trendy where is Samsung is perhaps not. So my point is that samsung do not enjoy the same following as Apple and therefore are likely to be subjected to a lot more criticism. Until samsung finds itself in a place where people would actually sell their own grandparents to buy their latest phone then they are not going to enjoy the success of their major competitor.
Samsung doesn’t yet have the immunity of Apple. Apple can do no wrong by its fans but Samsung has yet to achieve that status.


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